AEO/GEO solutions.
Until now, we’ve been optimising discovery for the average user or specific audience segments. AI tools allow us to optimize for the individual.
Scope
Client
Duration
Year

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Summary
(01)
The layer between brand & consumer is shifting again. AI search/chat tools answer, summarise, rank, filter, and recommends in seconds.
AI search is the new standard. The problem is most businesses are not ready for this new environment and changing customer behaviours.
ChatGPT processes over 1 billion queries per week. Perplexity went from zero to 30 million daily queries in under two years. Google’s AI Overviews appear in 20-60% of searches (depending on query type).
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Strategy
(02)
As customers increasingly discover what they need via AI chat and search, our focus is on developing AI-driven discovery and commerce integration solutions compatible with major AI discovery tools.
Projects with clients in the cinema and film sectors include:
Building a data-driven picture of customers’ behaviours across AI discovery platforms
AEO/GEO strategies for accurate and consistent messaging
In-chat content strategies
In-chat conversion UX and zero-click commerce
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Status
(03)
WIP
Work in progress wIth multiple clients.
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