TM Cinema.
An immersive environment on Roblox blending culture, music, fashion, and cinema. In partnership with Universal Music Group & MXG.
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Summary
(01)
An immersive experience on Roblox, the world's largest UGC gaming platform.
Music, fashion, culture, and film. All in one place.
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Strategy
(02)
The aim is to engage with audiences and drive cinema ticket sales via Roblox activations.
As an interactive marketing channel, the experience opens up new ways to create new audience journeys. It's a loop of capturing attention, boosting awareness via gamified experiences, unlocking rewards, e-commerce & conversions, nurturing fandom, and re-engaging with customers across digital platforms and real world environments.
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Status
(03)
Launching in Q1 2026.
Currently in alpha testing, beta to follow.
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